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WAYFINDING
WAYFINDING
Wayfinding
We are highly committed to the functionality of the Wayfinding Systems we develop to guarantee they can play their main role of orienting, informing, indicating, instructing and prohibiting.
Our approach, necessarily, considers aspects like:
• Clear and easily decipherable messages;
• Perfectly adequate definition of color, font and pictogram;
• Organizational and operational matters related to the area;
• Study of number and flowing of people;
• Correct use of Wayfinding elements in order to avoid disorientation of the user.
- Development of Signaling systems, Signage and Environmental Graphic Design for parking spaces, shopping malls, business surroundings, and public spaces such as airports, subway, stadiums and etc.
- In-depth study of spaces and their users, processes, flow, and information.
- Directive guidance map design.
- Informative systems design.
- Mapping and project of commercial communication systems.
- Specific Project of parts, and informative elements and prototyping follow-through.
- Project of space settings integrated into Wayfinding System.
- Inspection of project production and implementation.
- Wayfinding System manual and guidelines.
- Mapping space Project for advertising at shopping malls and public spaces in general with definition of measures, material and importance scale in size, location and visibility.
Clients
COMMERCIAL ARCHITECTURE
COMMERCIAL ARCHITECTURE
Commercial Architecture
With a unique methodology, we develop commercial architecture projects with a vision aimed at the comprehension of each business and its context, proposing complete and integrated solutions that guarantee effective and specific results to each client.
Our effort goes really beyond the technical projects. We work with multiple perspectives that include also intelligence in design methodologies and strategy besides branding insights for the projected area.
We get fully involved in the project. It starts with a thorough diagnosis and a deep dive in the universe of the client, going through the detailed search of references and data, which can lay the foundation for the conception of the creative concept and ends with the follow-through of the production and execution of areas and projected elements.
- Development of architectural projects for restaurants, banks, hotels, corporate and business surroundings, food courts, toilets, lounges, valet services, and etc.
- Development of common areas of shopping malls and large business spaces.
- Revitalization (retrofit) of all internal areas of common use in shopping malls and façades.
- Architectural interior projects of common areas and façade concept for real state projects.
- Stand, kiosk, pop-up operations, ephemeral installations and theme environment.
Clients
RETAIL DESIGN E V&M
RETAIL DESIGN E V&M
Retail Design &
Visual Merchandising
We always design retail areas by combining architecture with a group of techniques and strategic tools of Visual Merchandising. With more than 20 years of experience in the market, we are specialists in thinking of the POS as business, working on the architecture, equipment, illumination, products exposure, sectors division, number and flowing of people, temperature, sounds, setting and Environmental Graphic Design to influence the purchase behavior and stimulate the conversion in sales, besides providing memorable experiences to the customers.
We deeply understand the retail dynamic and identify ourselves with the agility of the sector. We combine technical vision and expertise with a strategic thought in order to reach the business goals.
- Projects of store design, flagship and business chains operations.
- Inspections and work monitoring.
- Equipment and product display projects with definition of exposition rules.
- Communication projects for point of sale.
- Specific trade marketing projects.
- Window dressing and scenography projects.
- Visual Merchandising consultancy.
- Visual Merchandising diagnosis.
- Visual Merchandising handbook.
- Assembly and team training.
- Development of retail operational standardization projects for malls, and public and service areas.
Clients
VISUAL MERCHANDISING
VISUAL MERCHANDISING
Visual Merchandising
We develop Visual Merchandising projects for a variety of segments and purposes. Through a group of strategic technics and tools, we develop the POS in order to make it a great stage for buying, by seducing, involving and influencing the buying behavior.
Visual Merchandising requires rigor and scientific methods and at the same time, the imagined inspired by art. Therefore we pursue such harmonious combination and our methodology is based on the following premises:
- RESULT: The main goal of a VM project is promoting products sales, generating a turnover increase in its channel;
- BRANDING: Reinforcing the brand identity and positioning in all points of contact with the customer;
- EFFICIENCY: Guaranteeing that the marketing and sales strategies are translated in the POS in the most efficient way and correct timing;
- THREE-DIMENSIONAL VISION: Correctly interpretation of the brand concept, incorporating it to the store environment, taking into account the physical space and its visual, and sensory elements.
- PROTOTYPING: Validating the projected solutions through prototypes, evaluating and adapting them the way it’s necessary before making them large scale solutions.
- INVOLVEMENT: Managing the whole process to assure that all stages and all people involved, from internal personnel to suppliers, are totally aware and committed to their responsibilities.
- PROCESSES: Implementing processes that guarantee the correct execution of policies in POS.
- Window and POS agency.
- Visual Merchandising Consulting.
- Visual Merchandising Diagnosis.
- Trade Marketing specific projects.
- Project of equipment and product display stand with the definition of exposition rules.
- POS Environmental Graphic Design.
- Three-dimensional solutions in diverse scales.
- Window Dressing and Scenography projects (Configuration and system for windows and assembly).
- Environmental Graphic Design handbook.
- Training and workshops about Visual Merchandising.
- Merchandising guide with mapping and rules for publicity spaces in areas of several sizes and types of service such as malls, sport arenas, airports, etc.
Clients
